Digital Marketing
Is Facebook (Meta) failing down, or on the cusp of a renaissance?
Since its inception in 2004, Facebook has become a ubiquitous part of our daily lives. With over 2.6 billion active users as of 2020, it is undeniable that Facebook has been a major player in the social media landscape for almost two decades. However, with the rise of newer platforms such as Instagram and TikTok,…
Read MoreTechniques for Improving Your Website’s Core Web Vitals
If you want your website to rank well in search engines and provide a great user experience, it’s important to pay attention to your core web vitals. These are the key metrics that measure your website’s speed, responsiveness, and visual stability. By optimizing these factors, you can improve not only your website’s performance but also…
Read MoreWhat is marketing automation and how can it help your online business?
Marketing automation emerges as a powerful tool for online businesses, offering myriad advantages. Firstly, it allows for efficient email marketing. Automated email campaigns can be tailored to resonate with customer preferences, thus fostering relationships and enhancing customer retention. Secondly, marketing automation aids in nurturing leads. By tracking user behaviour and responses, businesses can identify potential…
Read MoreIntroduction to AI – the hyper buzzword of this decade
Artificial Intelligence (AI) has been a buzzword in the tech industry for several years now. It has rapidly gained popularity as a solution to automate tasks, increase efficiency and productivity, and provide personalized experiences. With advancements in AI technology, it is not just limited to industries such as healthcare, finance, and transportation but has also…
Read MoreIs RSS Still Relevant in Today’s Social Media World?
RSS, which stands for Really Simple Syndication, is a popular web feed format used to publish frequently updated information such as blog posts, news articles, and podcasts. It was first introduced in the late 1990s and gained popularity in the early 2000s as a way for users to easily keep track of their favourite websites…
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